Produced this HCP campaign for Xgeva, a drug to treat bone cancer, was created at GSW NY. Each version of the campaign transformed recognizable bone structures into ones that reflected what a patient might might want to focus during in their treatment. A flower shop owner, a musician and a mechanic. The bone structures were built in CGI by ‘There Is Studio’ Sean Freeman and Eve Steban are the artists. The team of creatives were CD’s Mike McKeever & Valerie Wagner,Christa Moeller & Pam Willie ACD’s Briana Marquit & Alyssa Porchetta AD’s Stephanie Alexander & Elizabeth Anderson CW’s. This campaign won a 2022 Manny for Best Digital Campaign.
NYC Botanics who produce Cannabidiol which is a non-intoxicating component of the cannabis plant with enormous therapeutic potential. These two pro bono campaigns one featuring indications for pets which was illustrated using CGI by Salamagica. This campaign won a Clio in 2021. The other campaign was created borrowing from the graphic poster designs of David Edward Byrd who created posters for Fillmore East and many other of the 60's and 70's rock era. This artwork was created in CGI by Illusion Studios in Bangkok. This campaign was featured in Archive Magazine in Volume 4 2018 and has won several others awards. Including the London International Awards The creative team were Nick Capanear, Adam Hessel, Ron Larson and Roger Stephens.
Covenant House is a NYC charity whose main focus is providing shelter and aid to homeless youth. GSW created two print / poster campaigns to heighten awareness and seek donations to support the fight against sex trafficking in NYC. Both campaigns were featured in Archive Magazine. Also was just awarded at the 2021 London International Awards.
This campaign was a true collaboration with Photographer Ale Burset. He shot these images gratis as well. Nick Capanear was the CD Art Director and Ron Larsen the copywriter.
This campaign was a true collaboration with Photographer Ale Burset. He shot these images gratis as well. Nick Capanear was the CD Art Director and Rod Larsen the copywriter.
This campaign was a true collaboration with Photographer Ale Burset. He shot these images gratis as well. Nick Capanear was the CD Art Director and Ron Larsen the copywriter.
Ale Burset was the photographer and Saddington Baynes created the graphic imagery Both donated there work as this was a pro bono project. The CD and Art Direction by Nick Capanear copy by Ron Larsen for GSW.
Ale Burset was the photographer and Saddington Baynes created the graphic imagery Both donated there work as this was a pro bono project. The CD and Art Direction by Nick Capanear copy by Ron Larsen for GSW.
Ale Burset was the photographer and Saddington Baynes created the graphic imagery Both donated there work as this was a pro bono project. The CD and Art Direction by Nick Capanear copy by Ron Larsen for GSW.
CMV is a common virus that infects people of all ages, regardless of ethnicity or socio-economic class, and most people have been exposed to CMV at some point in their lifetime without their knowledge. One per every 200 children is born with congenital CMV in the United States, making it the most common congenital viral infection affecting newborns? CMV can be easily transmitted to an unborn child by a pregnant mother experiencing a CMV infection, an often symptomless virus. This campaign was produced pro-bono created by Nick Capanear, Adam Hessel and Ron Larson. The photography for the prevention campaign was by Award winning Alex Telfer and the CGI by PICS. The pledge campaign was by Ale Burset and both campaigns are in Archive Magazine and won a Clio award.
This campaign for Cure SMA ( Spinal Muscular Atrophy was produced for the charity as very little cost. The photographer, Alex Telfer kindly donated his time and production. We shot this in Newcastle UK at his studio which and converted church. The campaign won a Clio and a CA Award. The creative team were Nick Capanear, Kerry Ciociola and Patrick Moos.
Was Art Director creating this campaign For Cutex Lipstick. Alice Moroz was the Copywriter and Michale O’Neill the photographer. The campaign won Clio, Art Directors Club and CA Awards.
Was Art Director creating this campaign For Cutex Lipstick. Alice Moroz was the Copywriter and Michale O’Neill the photographer. The campaign won Clio, Art Directors Club and CA Awards.
Was Art Director creating this campaign For Cutex Lipstick. Alice Moroz was the Copywriter and Michale O’Neill the photographer. The campaign won Clio, Art Directors Club and CA Awards.
Was Art Director creating this campaign For Cutex Lipstick. Alice Moroz was the Copywriter and Michale O’Neill the photographer. The campaign won Clio, Art Directors Club and CA Awards.
Was both Art Director and Art Producer for this campaign for GSW Columbus. The copywriter was the ECD Bruce Rooke. A total of 8 ads were created and produced they were a recreation of an actual patient story of their schizophrenic or bi-polar condition. As this was a global campaign for Zyprexa it was all shot in Europe mostly in Barcelona. The photographer was London based Bob Miller.
Established in 1990, the US Composting Council is the only national organization in the United States dedicated to the development, expansion and promotion of the composting industry. This pro-bono campaign was created at GSW by Nick Capanear Adam Hessel and Ron Larson. The images were created in both CGI and photography by Illusion Studios in Bangkok.
Here are two campaigns both for the new offering of Biosimilars for Amgen. The Ribbons is a a global branding campaign and the other an US campaign to showcase the new science at Amgen.
The 'Ribbons' campaign was a global one for Amgen it produced in a combination of location, lifestyle photography, and CGI to create the brand ribbons. The project was quite a challenge as the budget was limited, yet the scale and the complexity the project was not. Nick Hall was the photographer, and his production team in Europe was Locate London. Taylor James, London created the CGI ribbons
This campaign for Amgen Biosimilars was for the US market. The entire shoot was photographed by Alex Telfer in one location. Alex and his team also did all the post work as well.
This campaign for Amgen was produced and shot in Buenos Aires with the award winning photographer Ale Burset. The concept was to magically transform the exam room into what potentially can be a world where the patient can enjoy their remission. This campaign appeared in 2020 Archive Magazine and won a Clio in 2021.
Pro Bono account - NYC Botanics who produce Cannabidiol which is a non-intoxicating component of the cannabis plant with enormous therapeutic potential. This second campaign imagery was produced entirely in CGI not photography by Illusion Studios in Bangkok. The campaign was featured in Archive Magazine in Volume 5 2018. The creative team were Adam Hessel, Ron Larson, Nick Capanear and myself.
For Miracle Feet the charity for Club Foot a condition in which a newborn's foot or feet appear to be rotated internally at the ankle. The foot points down and inwards, and the soles of the feet face each other. Highly treatable by in third world counties often the child is left untreated and they grow up very disadvantaged. Two print campaigns were produced pro bono for the charity. One used illustrations donated by Illustrator Arthur D'Araujo. The ‘Little Piggy’ campaign was produced using still photography of a baby with Club Foot at a television shoot in Mumbai. The campaign won a Communications Arts Award a Clio and also the 2018 Manny Award for Best Philanthropic Campaign. The creative was by Nick Capanear, Adam Hessel and Ron Larson and myself.
