The 'Ribbons' campaign was a global one for Amgen it produced in a combination of location, lifestyle photography, and CGI to create the brand ribbons. The project was quite a challenge as the budget was limited, yet the scale and the complexity the
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This campaign for Amgen Biosimilars was for the US market. The entire shoot was photographed by Alex Telfer in one location. Alex and his team also did all the post work as well.
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